As a voiceover actor, I am constantly being given the opportunity to spend money. Sometimes it’s on marketing and business tools (like CRM software), other times it’s on training and equipment. It can be tricky to tell the sensible investment from the wasteful expense. As an entrepreneur, I think I have done well by … Continued
Over the weekend I was fortunate enough to attend VO North, Canada’s only annual voiceover conference. I am very thankful that the organizers were willing to make the herculean effort needed to transition this three day event to an online format. In addition to the socializing and networking, I spent most of my time learning. Page … Continued
Timing is everything in life. This is doubly true in the business life of an entrepreneur. And that is doubly true again when it comes to technology. It often feels like I came to my industry rather late in life. While I’ve always been entrepreneurial, I was in my forties before I started to … Continued
Fireflies produce a chemical reaction inside their bodies that allows them to light up. This type of light production is called bioluminescence, and without this evolutionary specialization, fireflies looking for a mate might be very lonely indeed. So, it sounds like a good idea, but only if you’re a firefly. As an entrepreneur we … Continued
The relationship between social media and the entrepreneur is a tricky balancing act. On one hand, you have the potential to reach new customers like never before, by directly marketing to them; on the other hand, you also have the potential to alienate new customers, family, and friends like never before, by directly selling at … Continued
Were you to ask 100 entrepreneurs any question on how they run their business, you’d be like to get back about 300 different answers. I’ll grant you, there would be strong themes that reoccurred in their many of those answers, but even so they would each still be unique. There simply is no one “correct” … Continued
The voiceover industry has a laughable (if enviable) reputation for being able to work in its pyjamas. This is mostly untrue; while I’m sure there is an extreme minority of voiceover actors that actually do record in the comfort of their PJ’s, the vast majority do not. Most voiceover actors are happy to record in … Continued
Recently, I’ve been fortunate to spend several evenings at Communitech (a public-private innovation hub for the Waterloo Region tech community.) Between attending workshops and sitting on a discussion panel, I have been given a lot to think about when it comes to video storytelling and its use in branding and corporate communication. As a … Continued
